public programming
The 2024 edition of Future Fair offered an intimate conversations lounge and curated tours of the fair organized by our collaborators. You can find archival footage of the conversations below.
The Matronage Salon
The Future Fair conversations lounge, a ‘The Matronage Salon by Less Than Half’ is dedicated to supporting women in the arts.
The Matronage Salon seeks to inspire culturally curious women to find meaning in art as collectors and supporters of women artists. Matronage is a philosophy that addresses the structures that maintain unequal gender representation in art history and the market.
Programming features candid discussions with art world professionals that take a peek behind the curtain, giving “matrons of the arts” practical advice for navigating the art world, with a focus on supporting women artists. Additional programming extends to topics such as curatorial approaches behind Future Fair and new economic models for contemporary art.